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May 2016

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Spam – no matter what the flavor, no one likes it!

Not in email and centennially not in our analytics! The Google Analytics Spam issue is unfortunately becoming more and more common in recent years so what should we do about it? The simplest method is to just filter it out of your GA Reports. Here’s how: Text in brackets [ ] are examples – this is for RankSonic’s domain rank-checker.online From your GA Screen, select ADMIN (top) Under VIEW Select Filters Click Add Filter Give the filter a name [RankSonic] Select Custom for Filter Type Select Campaign Source from the Filter Field Dropdown Type in the domain to filter out [rank-checker.online] Make sure the escape the dot int he name by adding a backslash in front of the dot. [rank-checker\.online] Click Verify this Filter and make sure that you are not getting “This filter would not have changed your data” and that you actually get a data set back. Note: It can take up to
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May 27, 2016 BY ilgm IN Analytics, How to

Establishing Your Brand on College Campuses

Many students are cash-strapped, nowadays. Nevertheless, their purchasing power is very high. Research reveals that 20 million students in the US have a combined disposable income of $417 billion. Moreover, another survey of students’ parents reveals that students now make 70 percent of their purchases themselves. These purchases are often made on credit cards. Therefore, students often have a significantly higher purchasing power. If you know this, you can utilize it to capture the attention of the 16-24 age demographic. However, it is essential for your product or service to appeal to the lifestyle of the students. Additionally, student ambassadors should be utilized to spread the word about your product or service to their friends and classmates. If you have not yet considered this demographic, it is time to reach out to them now! Social media is a popular method for socialization and communication between many young people. Students are the majority users of social
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May 25, 2016 BY ilgm IN Design, Development, Uncategorized

Mobile Phones & Ecommerce Sales?

Sitting down this morning watching CBS This Morning I saw something that caught my attention.  There was a short piece on Black Friday vs Cyber Monday and all the hoop-la about credit fraud – but it was in between the lines of the story that i found interesting. This vs That First they made the comment that this years online sales on Thanksgiving Day would exceed 2013 by 24% and Black Friday online purchases would exceed by 24% and that retail stores would see a decrease in sales by 11%. An interesting fact in itself – and full of all sorts of discussion points – but one comment made was that purchasers (all of us) are more comfortable buying online than at a retail store that may or may not have been hacked. I get that – folks got a little freaked out this summer and that’s understandable and with the piece on 60 minutes
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May 21, 2016 BY ilgm IN Company Business

Impact – The Heart of Business

Thousands of people dream of having their own business and even more so be a successful entrepreneur. But what does it take to achieve success in the business industry? One of the most successful entrepreneurs featured at the Forbes website, Wendy Lipton – Dibner said that “the success of your business would solely depend on you. The only thing you can rely on is your power to achieve your goal”. She shared her success story at the Forbes website and said that when she was young she learned a very important business objective from her high school activity and that is to go out, explore, come back and explain how money is made in business. This is an objective she never forgot until she made millions for herself. When she was already very successful, she never stopped understanding business and how it really works. Profit is the number one goal in business and how you
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May 19, 2016 BY ilgm IN Analytics, Management

Beautiful Rumi Quotes that are Worth Reading

Rumi, is the most popular Sufi poet in the world. His work is not only deep and intense, but also very ethereal. His poetry often stirs an emotion never touched and shows a facet never seen. This Buzzle article has a collection of some beautiful Rumi quotes that are worth reading, without which, life would literally feel quite disregarded. “As you start to walk on the way, the way appears.” “Let yourself be silently drawn by the strange pull of what you really love. It will not lead you astray.” “Two there are who are never satisfied — the lover of the world and the lover of knowledge.” “What you seek is seeking you.” “Don’t be satisfied with stories, how things have gone with others. Unfold your own myth.” “Raise your words, not voice. It is rain that grows flowers, not thunder.” “You are not a drop in the ocean. You are the entire ocean
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May 7, 2016 BY ilgm IN Analytics, Planning, Uncategorized

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