The Importance of Unique Brand Consistency
What is a brand anyway? Many people think it’s a logo or website, but it’s much more than that. A brand is not only what people see when your business is presented to them, but it’s also what they feel. And it’s that feeling that makes or breaks a business. It’s the perception of what your audience thinks and feels about you and your business that makes up your brand. You want your brand to establish your business persona or identity in a way that you will be noticed… and it’s those feelings about your brand that will determine how you and your business are remembered and trusted. Whether it’s positive or negative, those feelings associated with the perception of you and your business is what’s critical and needs to be given significant attention when starting or building your business. So if you haven’t given a lot of thought into developing a professional brand, now