Mobile Phones & Ecommerce Sales?
Sitting down this morning watching CBS This Morning I saw something that caught my attention. There was a short piece on Black Friday vs Cyber Monday and all the hoop-la about credit fraud – but it was in between the lines of the story that i found interesting. This vs That First they made the comment that this years online sales on Thanksgiving Day would exceed 2013 by 24% and Black Friday online purchases would exceed by 24% and that retail stores would see a decrease in sales by 11%. An interesting fact in itself – and full of all sorts of discussion points – but one comment made was that purchasers (all of us) are more comfortable buying online than at a retail store that may or may not have been hacked. I get that – folks got a little freaked out this summer and that’s understandable and with the piece on 60 minutes