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Many students are cash-strapped, nowadays. Nevertheless, their purchasing power is very high. Research reveals that 20 million students in the US have a combined disposable income of $417 billion. Moreover, another survey of students’ parents reveals that students now make 70 percent of their purchases themselves. These purchases are often made on credit cards. Therefore, students often have a significantly higher purchasing power. If you know this, you can utilize it to capture the attention of the 16-24 age demographic. However, it is essential for your product or service to appeal to the lifestyle of the students. Additionally, student ambassadors should be utilized to spread the word about your product or service to their friends and classmates. If you have not yet considered this demographic, it is time to reach out to them now! Social media is a popular method for socialization and communication between many young people. Students are the majority users of social

Not in email and centennially not in our analytics! The Google Analytics Spam issue is unfortunately becoming more and more common in recent years so what should we do about it? The simplest method is to just filter it out of your GA Reports. Here’s how: Text in brackets [ ] are examples – this is for RankSonic’s domain rank-checker.online From your GA Screen, select ADMIN (top) Under VIEW Select Filters Click Add Filter Give the filter a name [RankSonic] Select Custom for Filter Type Select Campaign Source from the Filter Field Dropdown Type in the domain to filter out [rank-checker.online] Make sure the escape the dot int he name by adding a backslash in front of the dot. [rank-checker\.online] Click Verify this Filter and make sure that you are not getting “This filter would not have changed your data” and that you actually get a data set back. Note: It can take up to

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Establishing Your Brand on College Campuses

Spam – no matter what the flavor, no one likes it!